Ethically Importance

I received a text: "Pls receive call on your hp, when call. It is ethically importance"

So I called back.

Me : Mr X, I was praying when you called. I'm sorry.

Mr X: Saya tak kisah awak nak pergi mana, tapi kalau saya call, awak kena angkat.

Ethically importance? Really? First, wait, no, I'm not gonna bash on the grammar; I'm not good enough. Second, how important is he that the importance of praying dzuhr has gone second after taking his call? I called back anyway. And talking about ethically importance, what about calling and texting me at 5.30am, 7.30pm, 10pm, all those odd hour, workdays or not?? And I'm not paid OT. Grrr...